A small space created a big impact for Bethesda at the Interactive Digital Entertainment Festival. A sculpted monolithic 'B' from the Bethesda identity formed the entrance to the business stand while white fine flowing screen created the perfect dividers into the business area.

As a publisher of some of the greatest computer games in the world, the games had to be displayed in a stunning way. Large prints of the computer games titles were framed and picked out by directional lighting and hung 'gallery style' around the stand. Key game logotypes were embossed on the exterior walls and branded benches were used to reinforce the Bethesda identity.

Root worked in close collaboration with the marketing department and contractors to ensure all elements of the brief were delivered. The stand was a huge success and went on to feature at GamesCom, Cologne.