Taito, creators of the classic arcade game Space Invaders, have developed an iPad arcade and charging dock called the iNVADERCADE. Root were commissioned to create and produce a promotional film for the product which would be used on a variety of platforms including online and as an instore sales and marketing tool. The viral had to deliver on many levels; informative, quirky, fun and clearly convey all the key features of the product.
 
Using the concept of a late 1970s TV gadget show 'Tomorrow's Way Today' was conceived predicting the exciting future of technology. An authentic TV studio set was built, presenters were cast, styled, scripted and the cast delivered a performance which can only be described as unique.
 
Root also designed the titles and end credits, as well as the identity for 'Tomorrow’s Way Today'.
 
The film has been a cult internet success building towards the launch of the product in Japan and Worldwide.