The Sims 3 is a strategic life simulation computer game published by Electronic Arts. It has sold over ten million copies worldwide since its release, making it one of the best-selling computer games of all time.

However some people are confused about what hardware and software you require to play the game and are not aware of all the add on packs that are available.

Our solution was to script, photograph and record the award winning cast of reality show "The Only Way Is Essex' to create a fun informative spot that delivered on all levels.