Our Creative Director Martin Root was named one of London's 1000 Most Influential People at the Evening Standard event last night. Here's what they said:
'London College of Printing alumnus Root has turned his design firm into a Shoreditch powerhouse, producing some of the most memorable viral videos of recent years alongside everything from office design to letterhead creation. A stickler for detail, his latest venture is a film project based on a YouTube hit set in the capital.'
Make sure you check out the list, it's jam packed full of brilliant people. You'll find us in the Digital section of the list online.
The awards celebrate the people who make our city great.
Root art directed a shoot for book publishers Pan Macmillan with Tony Robinson. The star of Blackadder and Time Team has a new set of children's books coming out next year.
Look out for the viral which couples Tony with exciting animation and fun facts, taking you back to a past a bit darker (and a whole lot smellier) than our own.
Root have been commissioned to work on Noel Clarke's new film The Knot.
The film features Noel Clarke, Mena Suvari, Matthew McNulty, Talulah Riley and Jason Maza, and follows the events leading up to a loved up couple's Wedding day. But can missing bridesmaids, crashed cars, a trip to A&E, and a delivery of pigs testicles stand in the way of true love? Find out in February 2012.
New Root window went up today, inspired by our
love of Letraset.
The Mercian has made it back to the studio after 'a few months off'. Brand new wheels built courtesy of Brick Lane Bikes.
You may notice the Stinkfish has had a facelift. Well, that's street art... but anyway, Stinkfish is also going to be having a show at Brooklynite Gallery from November 5th. If you're in New York early November check out the show.
This just arrived in the studio today all the way from New York.
Here's what they're saying on Paper Monster:
'A brand new print from the guys at Faile. Brooklyn Bedtime Stories is a 21 color screen print, done in their signature block style. Dimensions: 27.5in x 39in (including border) Silkscreen Ink on Coventry Rag 290gsm Paper. Signed Faile 2011'
Stinkfish is a street artist based in Bogota, Colombia.
We were recently visited by Stinkfish who painted an
amazing piece on our fire door.
Crowds of graffiti tourists have now got Ravey Street firmly on the map. Colombian street artist Stink Fish was invited over to London for the launch of Maximilliano Ruiz's 'Nuevo Mundo: Latin American Street Art' book at Pictures On Walls. He took time out to hit the streets across London.
From his large scale colourful walls to roller tags in Leake Street, shutters on Brick Lane, paste-ups, stickers, and a number of wooden street pieces, the artist has been extremely busy during his visit.
Letraset, the transfer rub down sheet of choice for every designer in the 80s, is the inspiration behind the new Root identity.
The typeface "Quicksilver" came out in 1976 as part of Letraset's Letragraphica range of rub-down fonts. Burnishing the letters onto paper demanded advanced manual skill to not stretch the sheet so much that it broke the characters.
The Quicksilver font and Letraset characters encapsulate the humour within the Root studio. Adapting the Quicksilver font should not have worked, but it does. We have developed a brand that is clean, crisp and confident, striking a perfect balance between retro elegance and modernity.
We would like to say a big thank you to the designer of the font Dean Morris. He has collected a great series of images on his Flickr photo stream cataloguing many uses of the font spanning thirty years.
Check out this link for 80s Italian TV show Popcorn (for the Quicksilver branding only!)
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