New Season Poster Campaign 2015
Campaign concept, art direction, digital advertising, virals and production.
The Royal Court Theatre
The Royal Court is renowned as a writers’ theatre, so to create a remarkable poster campaign for the 2015 season, we met with the playwrights and worked closely with the marketing team to establish strong ideas that would promote radical thinking.
The provocative themes included the idea that women disappear as they enter middle age, the story of a young girl trapped in an increasingly tiny world and early onset Alzheimer’s. A cracked porcelain swan, a trapped butterfly and a brain formed of squid’s tentacles represented the subjects of these award-winning plays.