Residential Development in Dalston, London.
Name generation, branding, promotional brochure, digital and print advertising, film, site signage and production.
Taylor Wimpey Central London
We were briefed by Taylor Wimpey Central London to create a name, visual identity and promotional materials for their newly acquired development in the heart of Dalston.
We sought to encapsulate a memorable destination for cosmopolitan living in East London that evokes the spirit of areas like Williamsburg, NYC with a clean, bold brand identity, name and brochure. To convey the desirability of the location whilst demonstrating its proximity to the City, we art directed a shoot with photographer Mark Sanders.
The development was successfully launched in October 2015, with the brochure featuring as one of its core selling tools.