Seek & Enjoy

New London Concept Restaurant.

Branding, art direction.

Client

The Russians

Following the great success of their restaurant in Moscow, ‘The Russians’ decided to bring their mono concept, which is built around king crab meat sourced in the Far East, to London and approached us to create a stand out identity. 

Our challenge was to communicate the Korean & Japanese influence and style of eating and our divergent thinking led to the creative route, which incorporated the distinctive line work illustration of San Francisco based illustrator Rachel Levitt and photography of crab claws as mouths.