New Season Poster Campaign 2016
Campaign concept, art direction, digital advertising, virals and production.
The Royal Court Theatre
Root was commissioned by The Royal Court Theatre to conceptualise, design and produce a poster campaign that communicated the individual subject matter of each play with interpretative visuals that combined to form a distinctive new look for 2016.
With far-reaching topics including lost generations, a Belfast loyalist with a disturbing conviction and dark conversations in Middle England, our interpretation of Caryl Churchill’s Escaped Alone was a teacup filled with thick, bubbling black tar.
The result of a shoot art directed by us, with photography from Heiko Prigge and model making by Ollie Hipwell of Howling Hands, was a striking look that was surreal and memorable.